Want the peace of mind to know that your Sales Machine will create predictable revenue, generate new leads on demand, and meet your financial goals without your constant focus & attention? 

Discover an easy-to-execute sales lead generation system invented by an adventurous executive at Salesforce.com that led to over $100,000,000.00 in sales in just a few short years…

One that DOES NOT involve making cold calls, but instead involves email templates that get a 10% or more response rate from high-level executives...

And the guy who created it never had a sales job in his life before that day.

Build An Outbound Sales Machine By Learning From The Creator of Salesforce.com’s World-Class Cold Calling 2.0 Process & Practices

This is a FULL DAY training workshop in Los Angeles (out-of-towners welcome) to teach you "Cold Calling 2.0"...and how to predictably generate qualified sales opportunities from cold accounts, without making cold calls. 

The workshop isn't just content - in addition to the teaching, you will begin working right away to start implementing the practices.  

AND - the workshop is designed for you to get to know other people working the process, so that you can continue to learn from each other once you leave.

Register For This Training Day If What You Want Is...

• An easy-to-follow sales development processes that lead to predictable sales revenue and an ever-expanding pipeline of qualified leads with 20%+ close rates.

• To go from erratic and unpredictable leads and sales results to a reliable, unstoppable machine that makes money even when no new marketing leads are coming in.

• A clear step-by-step system to attract, develop, and retain the top sales people that will bring in the highest sales and revenue with the least amount of turnover, training and ramp time.

"Even the few hours with Aaron has altered the way our company is moving..."

My Background

I'm Aaron Ross. I spent four years at Salesforce.com in sales, helping build their sales organization.  I went through what you're going through in struggling to create a predictable source of new pipeline, qualified leads for the sales organization.

I solved the pipeline problem by creating a inside sales team and process that sourced the pipeline for more than $100 million in recurring revenue for Salesforce.com, increasing new business sales in the Fortune 5000 segments by 65%.

I then showed companies like Responsys (enterprise email marketing company) and Wpromote (#1 search engine in the Inc 500), how to follow this system as well, and grow their own new business sales by 40% - 100%+.

The best part about this system? It creates a source of sales pipeline that is the most predictable that your sales organization has...a source of pipeline you can turn on or off like a faucet, depending on how much pipeline you need.

Five Steps Of The Cold Calling 2.0 Process

1. Get Clear On Your Ideal Customer Profile (“ICP”): This is where most companies fall short from the start, by targeting the wrong prospects, at the wrong levels, going too broad, or not speaking their language. The more clear you are, the more effective every other step of the process will be.

2. Build Your List: Most companies approach & sell too low. Do you have a list? How targeted is it? Is it cluttered with non-relevant companies or people? Do you have decision-makers as well as lower level people?

3. Run Outbound Campaigns (+ Email Skills): Don't make this mistake: companies are too dependent on cold calls. Phone skills are critical, but as the second step in prospecting. Begin with email, and then use phone to follow up.  You'll receive email templates that are guaranteed to get you a 10% response rate from high-level prospects.

4. Sell The Dream (+ Phone Skills): Don't treat your frontline sales reps as appointment-setting machines...setting all kinds of meetings up at which prospects don't show up. Do you have outbound reps that sell and just push product?  Or can they create a vision with a prospect, while building trust, credibility and rapport?

5. Pass The Baton: If all your prospecting is done by your quota-carrying sales reps, you are making a fatal mistake.  If you are committed to the results you want, you must have a team of reps dedicated to outbound prospecting, who pass over highly qualified opportunities to closers. There is a science to doing this in ways that generate predictable, measurable & trustworthy results.

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Get Clear On What It Will Take To DOUBLE New Sales!  Some Examples Of What We Will Cover & Work On Together:

• The "Cold Calling 2.0" process that multiplied the effectiveness of outbound sales at Salesforce.com by 500%.
• The Prospecting Funnel - with metrics and benchmarks - that is the core of creating predictable new qualified opportunities...and thus predictable revenue.
• Why tracking the number of phone calls per day is a WASTE OF TIME.

• My single favorite question to start EVERY sales conversation off on the right foot.  Even my mom could do this one!

• Why outbound sales opportunities should be 10x larger in deal size than your current average.

• What the Ideal Day of an outbound sales person looks like, and how to budget your time.

• The IDEAL (simple, very effective & no-cost) training practice to conduct every week that exposes holes in your messaging and in how your salespeople sell.

• The ONE THING that is so important, and so overlooked, that shorten sales cycles and takes the frustration out of lead generation.

• Why how your team describes what you do is all wrong, and how to fix it.

• How my "3 hours and 15 minutes" qualification process works that cuts the amount of time spent (aka wasted) per lead by 80%.

• What it takes to turn sales into an assembly-line process to produce predictable results.

• How to avoid the single worst mistake made in designing sales team roles and responsibilities.

• The 5 Key Performance Indicators (KPIs) you need to be tracking and managing.

• How to avoid the landmines that distract you, waste opportunities and send you in the wrong directions (they are so easy to avoid, and yet people step on them constantly.)

• And so much more...

“Working with Aaron Ross has been nothing short of amazing…

…his methods produced a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. Deal size is still growing. We’re getting in the door with brands like Overstock, AT&T, IBM, etc. – basically people that would have never otherwise come15 to us. The best part is, we had a blast while doing it!” – Michael Stone, VP Sales, WPromote (#1 ranked Search Marketing Firm on the Inc 500)

• “The companies I’ve seen that have followed Aaron’s advice have outperformed.  What more can I say?”  Tim Connors, General Partner, US Venture Partners 

• "The bottom line is that our company’s investment in Aaron’s service paid off at least a 10x return in terms of increased revenue and productivity. I highly recommend him.” - Steven Lurie, CEO AdviceCO

• Andrei Stoica, CEO of ConnectAndSell:  “To say that I’d ‘highly recommend’ you would be an understatement – any company’s damn lucky to have you.”

• Daniel Zamudio, CEO Playboox: “Aaron’s one of the leading thinkers of the Sales 2.0 movement. I am inspired by Aaron’s vision, amazed by his creativity and thankful for his counsel.”
  
  
• John Girard, CEO of Clickability: “Aaron focuses on measurable results. He avoids platitudes and feel-good statements, and focus on delivering something that will cause an outcome we want. Aaron provides the right balance between formula and customization.  He brought in some battle-tested structures, but was very flexible in tailoring them to us.  This means we feel like we’re getting the most current new thing out there, and it’s not something being shoe-horned into our business that doesn’t work.”
  
  
• Roberto Angulo, CEO of AfterCollege.com: “Two things that made a big difference: your knowledge of salesforce.com & your approach in working on a granular level to improve salespeople productivity.”
  
  
• Patrick Morrissey, SVP Marketing of Savvion (now VP Vertical Solutions, Salesforce.com): “You were able to articulate very clearly why attempts to improve the inside sales organization failed and provide details and metrics on the experience which informed the approach.  From a style perspective, your style is also very low key and low b.s.”

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Who This Is For

This workshop is for inside or outside sales reps, VP Sales, CEO, sales managers or VP Sales Operations who are looking to get an intimate understand exactly how outbound sales work and how to create predictable revenue.  (Reminder: the #1 Fatal Mistake that CEOs make in sales is delegating their understanding of sales).

Flying In?

Let us know - we can help with location recommendations.  You should be able to do a daytrip from northern California.

What Kinds Of Companies Does This Work For?

While any salesperson/manager will learn a ridiculous amount of great practices this day, ideally, you should have a sales force selling a product to corporate accounts that is worth more than $5,000 (higher is better).

Space Limited

Because of the interactive and intimate nature of these events, attendance is limited.  To reserve your spot before it sells out, register now.

Bonus: Unconditional Happiness Guarantee

We're committed to providing unconditional satisfaction gaurantee. If for any reason you go trhough the class you didn't feel like you received 10x the value, we'll gladly offer you a full refund.

Bonus: A Delicious Lunch

I promise it won't be green smoothies - unless you really want them :)   (If you want to know what I'm talking about, google "PebbleStorm PSR")

Bonus: Free "Build A Sales Machine" book

Prior to attending the workshop, you will receive a digital advance copy of the upcoming book "BUILD A SALES MACHINE: Grow Faster, More Profitably & More Predictably By Learning From Salesforce.com's $1 Billion Sales Machine" book, which will be a 250 page physical book coming out in Summer 2010.

Questions Or Group Quotes

Email emily atsign pebblestorm dot com.

Please Register Now To Make Sure You Get A Spot!
Aaron Ross

Aaron Ross Bio

Aaron Ross is the founder of PebbleStorm, which is helping 100 million people “make money through enjoyment” by helping them have fun finding their purpose and turning it into a business they love. Aaron is the author of two upcoming books, "CEOFlow: Turn Your Employees Into Mini-CEOs", "Build A Sales Machine" (due out in Summer 2010).

It’s hard to enjoy making money if it’s not predictable, and Aaron’s “Create Predictable Revenue” sales consulting practice helps companies with direct sales organizations do just that.

Before PebbleStorm, Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a $1 billion venture capital firm. Prior to Alloy, at salesforce.com Aaron created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase salesforce.com’s revenues by $100 million.  Aaron was CEO of LeaseExchange (now eLease.com), an online equipment leasing marketplace. As an entrepreneur, he has been in Time, Businessweek and The Red Herring. Aaron graduated from Stanford University with a degree in Environmental Civil Engineering.

Aaron is also the cofounder of DataSalad (”Fresh B2B Marketing Data”), and on the advisory boards of Clickability, 4INFO, ConnectAndSell, MYNDNet, Personiva, AfterCollege, ExpertCEO and Flywheel Ventures.  His B2B sales blog is Build A Sales Machine.  He is an Ironman triathlete, graduate of the Boulder Outdoor Survival School and volunteer mentor at SCORE, “Counselors to America’s Small Business”, and an avid motorcycle rider (www.MotoCEOs.com).